I'm Sam, the founder of The Strategy Planner. After spending years in the corporate world as a single mother, I transitioned into a wellness coach for working mums, driven by a deep passion to help other mothers navigate the challenges of balancing career and family life.

The Strategy Planner was born from my own experiences—it's the planner I desperately needed during my busiest, most overwhelming days. My vision is simple: For every working mother to thrive, shine her brightest, and to live a life she loves.

The Strategy Planner is more than just a planner. It's a tool of self-discovery, strategic goal design, and empowerment. It's designed to be truly transformational, helping you to not only manage your time but to connect deeply with your values, passions, and purpose.

I created this planner with you in mind, knowing firsthand the unique challenges and triumphs that come with being a working mum. My hope is that as you use The Strategy Planner, you'll find clarity, confidence, and a renewed sense of self.

Thank you for being here, and for allowing The Strategy Planner to be part of your journey. Here's to thriving, achieving, and living your best life—because you deserve nothing less.